The vape industry shows no signs of slowing down, with incredible growth year after year. For brands and retailers, staying ahead of shifting customer demands and emerging trends isn’t just important—it’s essential for survival. To uncover what lies ahead for this fast-paced industry, we turned to Cannatron’s President, Dan Hannawa, for expert insights into the future of vaping.
As a founding partner of Cannatron, Dan has played a key role in transforming the company into a leading force in distribution. His hands-on leadership keeps him deeply connected to the ins and outs of the cannabis industry, providing him with the expertise to confidently forecast trends for 2025.
Q: What trends do you see continuing in 2025 and beyond?
A: Customization is going to be a top priority in 2025. Consumers are increasingly gravitating toward devices that reflect their personal style and preferences. From adjustable temperature controls and LED lighting to swappable outer shells, users are looking for more ways to personalize their vaping experience.
Portability and discretion remain at the forefront of consumer preference, driving demand for innovative features like folding or retractable mouthpieces and odor-minimizing technology. Stylish, compact carrying cases with additional compartments for cartridges and batteries are also gaining popularity, offering both convenience and functionality.
Digital screens have also been trending as a way to elevate usability to a new level. Display technology is anticipated to evolve even further to deliver more interactive, informative, and personalized vaping experiences.
Q: How can brands stand out from the competition in 2025?
A: It all comes down to innovation and user experience. Brands that can combine function with style are going to stand out. Offering customizable options that let users build the perfect vape setup for their personal preferences is a huge differentiator. Creating a full experience with additional add-ons like vape accessories and attachments is a great way to add value and convenience for customers looking for a complete vaping kit.
Practicality also matters. People want devices that are easy to carry, discreet to use, and built to last.
Q: How do you see device shape and style changing?
A: Sleek, minimalistic vape designs are expected to remain a cornerstone of the market, complemented by increased experimentation with aesthetics. Shapes may become more adventurous, moving beyond traditional pen-style devices to make a statement on the shelves. Some consumers are getting tired of the same old thing, so delivering something they have never seen before is a strategic way to pique their interest.
Q: What new features would you like to see more of in the future?
A: The future of vaping will bring even more customizable features, giving users the ability to personalize their devices to match their style and preferences. Expect to see more advanced digital screens with customizable settings, allowing for a more tailored vaping experience.
Additionally, features that combine portability and discretion—such as odor-masking cases and pods designed to protect devices—will become a shelf staple. These innovations not only provide added convenience but also address the need for safer, more user-friendly vaping solutions.
As 2025 unfolds, the vape industry is poised for another year of innovation and growth. From cutting-edge digital features to designs that reflect individuality, the brands that prioritize both creativity and user needs will set the tone for the future. To stay ahead, it's important to keep pushing the boundaries of what’s possible. That’s how best-selling cannabis vape brands like Ooze continue to own the shelf.