Consumables with functional ingredients are a newer segment in an ever-evolving market. While cannabis-infused products remain a cornerstone of the edible category, growing interest in other natural ingredients such as kratom, mushrooms, kava, and 7-hydroxy highlights an expanding demand for functional alternatives. This presents a great opportunity for gas stations and smoke shops to diversify their product offerings and align with shifting consumer preferences. Here’s a look at the key consumable trend predictions shaping 2025 so your business can stay competitive!
What’s Next for Consumables in Smoke Shops?
Pre-Measured and Ready-to-Consume Options
Convenience is king, and consumers are gravitating toward products that are ready to consume. Similar to cannabis edibles, pre-measured options are gaining significant traction, particularly in the kratom, kava, and mushroom-based product categories. Formats like capsules, tablets, and gummies stand out as they cater to busy lifestyles, offering on-the-go users quick, functional relief without the guesswork. Pre-measured doses not only simplify consumption but also ensure accurate, predictable results—an important factor for customer satisfaction. We recommend stocking a variety of pre-measured consumables your customers will love like Float Mushroom Gummies or Ohmz Cones, made with 7-Hydroxy, a kratom alkaloid that works faster and is more potent than regular kratom.
Branding & Lifestyle Integration
Today’s shoppers are looking for more than just products—they’re drawn to brands that align with their values and reflect their lifestyle. Just like with their clothing, younger consumers are very focused on the brands behind the labels. Eco-conscious designs, minimalist aesthetics, and wellness-focused branding have strong appeal, especially for Millennials and Gen Z. To connect with these demographics, consider stocking trusted names with established followings, such as The Kratom Company, Kanva, Tre House, and Float. These brands have earned credibility within their sectors, making them a strategic choice for cultivating lifelong customers who will return to your shop again and again.
Stacked Ingredients & Multifunctional Formulas
Consumables featuring stacked ingredients will continue to be in high demand as consumers turn to multifunctional products that offer a single solution to multiple needs. A great example is Krava Shots, which blend kava root and kratom extracts to amplify the benefits of each ingredient, providing a holistic wellness experience. Brands that add powerful botanicals to their products (like kratom infused with ashwagandha) will also continue to gain in popularity as customers refine their approach to wellness. As the market shifts toward these all-in-one solutions, brands like Donuts, Kanva, and Klearly Kava are key players to consider for their innovative, stacked formulas.
Sleep and Relaxation-Specific Products
As consumers look for ways to enhance their nighttime routines, products designed for sleep and relaxation are gaining popularity. We recommend stocking products that combine functional ingredients like THCa, mushrooms, and calming herbs to offer your customers a natural and effective way to wind down before bed. Think consumables like relaxing mushroom chocolate, gummies, and even drinks formulated to prepare the body for a restful night’s sleep. With a growing interest in natural alternatives to improve sleep quality, these products are carving out a significant niche in the consumable market.
Innovation in Non-Nicotine Products (NRT)
Nicotine Replacement Therapy (NRT) has evolved significantly over the years, focusing on helping individuals reduce or quit nicotine consumption by gradually substituting it with alternatives. Traditionally, NRT products like patches, and gum have been the go-to options for those looking to quit, but recent advancements have expanded the landscape, particularly with non-nicotine substitutes. Ingredients like CBD, adaptogens, and calming botanicals are often used to create products that promote well-being and help users unwind. Non-tobacco NRT products cater to those seeking to break free from nicotine while still enjoying a pleasurable experience. The growing demand for new NRT products like non-nicotine vapes, gummies, and tinctures reflects a broader trend toward mindful, healthier habits. We recommend stocking options so customers can turn to you when they are ready to quit tobacco.
Brand Transparency
When stocking your store, we always recommend prioritizing reputable brands with clear labeling and a commitment to consumer satisfaction. In today’s market, transparency is essential, as shoppers value brands that emphasize sustainable sourcing and ethical practices. This is particularly important for products like kratom, mushrooms, and THCa, where safety is top of mind. Consumers want assurance that the products they purchase are free from contaminants or harmful additives.
The internet has raised consumer expectations, with easy access to information driving demand for greater transparency. Brands that openly share details about their sourcing, manufacturing, and third-party testing build credibility and long-term loyalty. For businesses, providing clear product labels and maintaining transparent practices not only fosters trust but also helps them stand out in a crowded market.
Fortunately, Cannatron is committed to partnering only with brands your customers can trust. By working with a wholesale distributor dedicated to quality, like Cannatron, you can give your customers peace of mind while shopping!
Stay Ahead with Cannatron
By keeping a pulse on these 2025 consumable trends, gas stations and smoke shops can position themselves as leaders in the evolving market. Whether it’s introducing pre-measured products or exploring relaxing botanical blends, Cannatron is here to help you navigate these shifts and stock the products your customers will love!