Although summer hasn’t quite ended, fall is right around the corner. Soon enough, the air will crisp and the leaves will start to turn. When this time comes around, every business owner knows it's the perfect time to start planning and preparing for the biggest shopping day of the year- Black Friday. This year, folks are on the hunt for great deals, are ready to buy, and are excited to go back to shopping in stores. In this blog, we will help ease your worries about Black Friday and teach you how to effectively plan for Black Friday.
Coming up with a Black Friday Marketing Strategy
One of the best ways to make sure that your fourth-quarter profits are the highest they can be is to start your marketing strategy as early as possible. This makes it easier to adjust your plan, order ahead of time, fix unforeseen issues, and thoroughly think over your strategy in detail. Not sure where to start? Here are some good questions to ask yourself and your team:
1. What products do we want to offer exclusive deals on?
2. Where will we advertise and promote these deals?
3. How long will our promotions be and when?
Once you start to answer these vital questions, building out your Black Friday plan will come naturally. When it comes to selecting the products you want to highlight, making sure you are bringing the right products that customers are looking for is important. In the next section, we will show you how to make sure your Black Friday deals are exactly what your customers want.
Choosing your Black Friday Deals
If you’re having a hard time deciding what deals to advertise and what products to stock up on, it's helpful to look back at the past sales data for patterns that can help you forecast future trends. Here are some steps and suggestions for how to analyze data to create high performing Black Friday deals:
1. Evaluate your inventory reports. Is there a product that has been flying off the shelves recently? Look at general trends in your sales data to figure out your top-selling products currently.
2. Examine the products that did well last black Friday. Look at trends specific to past Black Friday deals and what promotions your customers responded to most.
3. Investigate your current sales pattern. Look for new products that have recently been picking up speed and year-round favorites.
4. Don’t be afraid of advertising high-ticket items. Black Friday is the time where customers are going out and looking for deals on products they would not usually purchase!
5. Create bundles, grab bags, and packages for your customers that are easy to grab and go. Think of items that would go great together and make a perfect gift!
Stocking your Store for Black Friday
Now that you’ve carefully crafted your Black Friday marketing strategy and decided on your Black Friday deals, it is time to figure out when to buy inventory for Black Friday. With shipping delays and supply chain issues all over the world, ordering your inventory early is vitally important this year. Ordering enough products early and stocking up on your store's inventory is crucial to ensuring your team is ready to handle the surge in demand that comes with the holiday season. To help make your product selection process easier, we have created a list of products that we believe are going to be hot sellers this Black Friday:
The Ooze Slim Twist vape battery is the Coca-Cola of vape pens. It is one of the most recognizable and bestselling vaporizer batteries in the United States. We suggest setting up a special Black Friday Slim Twist display in your store. With 15 assorted color options to choose from, the Ooze Slim Twist is a great staple to stock up on this holiday season.
Customers are always looking for hot and new products, especially on Black Friday. The Ooze Quad Vape Battery is Ooze’s newest vaporizer. It has unique square edges designed to protect the cartridge by lying flat on every surface. Stock your store and set up a beautiful Quad vaporizer display to get customers in your doors to come check it out!
Truweigh scales push the boundaries of design and capability, to ensure that your customers can get high-quality products they can trust to give reliable and accurate weighing results. We suggest showing off the best-selling Blaze display and Crimson Scale in your store this Black Friday. The Blaze Scale is small, compact, and comes with a cover that doubles as a weighing tray. The brand new Crimson scales comes with a collapsible bowl that is perfect for scaling out flower. Both options are great to highlight during Black Friday.
King Palm Rollies are a huge fan favorite. They are the perfect size for one person, with a capacity of 0.5g. They recently came out with four new delicious flavors: Cherry Charm, Peach Tree, Perfect Pear, and Gelato Cream. Create a killer display with these new options from King Palm!
Pro Tip: Bundle with King Palm’s brand new Crystal Smoke Roach Clip’s!