November is coming up quickly, which means it is time to get ready for the biggest shopping event of the year: Black Friday. Shoppers are already looking for the best deals, and as a smoke shop or dispensary owner, this is your chance to attract both new and existing customers with exclusive offers on new vape technology, impressive glassware, and more. In this guide, we’ll help you prepare your store, select the right promotions, and ensure your inventory is ready for the Black Friday rush.
Black Friday Marketing Strategies for Smoke Shops
To maximize your profits this Black Friday, start planning your marketing strategy now. The earlier you prepare, the more time you’ll have to perfect your promotions, secure inventory, and build excitement with your customers. Here are some key questions to help guide your strategy:
- Which products will feature exclusive Black Friday discounts?
- How and where will we promote these deals? (Social media, email blasts, in-store promotions)
- Will we run sales all month, just on Black Friday, into the weekend or on Cyber Monday?
Once you’ve mapped out these details, you can tailor your promotions to what your customers are most excited to buy. Not sure where to start? We have a few tips for choosing your Black Friday deals.
Choosing your Black Friday Deals
Struggling to decide which products to promote and stock up on for Black Friday? Starting with a deep dive into your past sales data can provide valuable insights and help you predict future trends. Here’s how you can analyze your data to create high-performing deals:
1. Analyze Inventory Reports
Identify which products have been flying off the shelves recently. What are your current best-sellers? Use this data to spotlight popular items in your Black Friday deals.
2. Review Last Year's Successes
Look back at last year’s Black Friday promotions. Which products or deals resonated most with your customers? These past trends can guide your strategy for this year.
3. Spot New Trends
Keep an eye on your latest sales patterns. Are there new products gaining traction? Pair them with year-round favorites to attract a wide range of buyers.
4. Highlight High-Ticket Items
Don’t shy away from promoting premium products. Black Friday shoppers are often looking for deals on items they wouldn’t normally splurge on, so make sure your luxury goods, like high-end vape devices or premium glassware, get the spotlight.
5. Create Grab-and-Go Bundles
Boost your average order value by offering easy-to-buy bundles or packages. Combine complementary products like a new vape and accessories to create irresistible, ready-made gift sets.
6. Offer Starter Packs
Cater to customers looking to explore new products by creating starter packs for dabs, mushrooms, or kratom. This will make it easy for new users to try something different while giving you the opportunity to move inventory efficiently.
Stocking Up for Black Friday
With your Black Friday marketing plan ready to go, it’s time to make sure your store is stocked and ready to meet the holiday rush. Ordering early is key to ensuring you have enough inventory to satisfy demand. This year, focus on stocking up on the latest releases and fan favorites, so you’re prepared to cater to both loyal customers and those looking to try something new. Here are the must-have products to consider for your inventory order:
Fan Favorites: Vape Battery Displays
Ooze Quad 2
The Quad 2 is a powerhouse 510 thread battery that’s a must-have for serious vape users. As an upgraded version of the best-selling original Ooze Quad, it retains the square shape that prevents it from rolling, and now includes a tech grip, LED screen, battery indicator, and True Fast Charging that powers up from 0% to 100% in just 20 minutes.
Available in 8 vibrant color options, this fan favorite vape battery is our top pick for holiday shoppers looking for both style and performance. Even better, this updated version fits perfectly into your existing Quad Battery 48ct acrylic display pieces! Make use of what you already have.
Smart Displays
The Ooze Smart Battery has been revamped and now comes in a 48ct retail display, perfect for showcasing on your checkout counter. This upgraded 650 mAh battery now features a digital screen for precise control and offers 5 voltage levels to suit any vaping preference. Each battery includes a Smart USB charger and features a convenient type-C charging port at the bottom.The new display comes in two stackable pieces, with eight colors in individually boxed packages, making it the perfect impulse buy for customers looking for a reliable, high-performance device as they check out.
Duet Dual Cart Batteries
The Ooze Duet is a game-changing 510 thread battery that lets users vape two cartridges simultaneously. With dual 510 threads and an IntelliSwitch that controls whether the left, right, or both threads are activated, it offers ultimate versatility. Its digital screen shows battery life and voltage level, while the large internal chambers accommodate most 2g and 1g cartridges. Available in 4 stylish colors, the Duet is a sleek, discrete choice for customers who want more flexibility during their smoke sessions.
Latest Releases: C-Core Collection
Ooze Titan
The Ooze Titan is one of the latest releases in the best-selling C-Core collection, making it a perfect product to promote during your Black Friday sales. Known for its cutting-edge ceramic core technology, the Titan delivers smoother hits and exceptional performance, ideal for customers seeking a premium vaping experience. This heavy-duty 2400 mAh extract mod is designed for seasoned vape users, featuring a digital screen with a battery indicator, adjustable temperature settings, and session duration control. To boost Black Friday sales, we recommend offering a discount or free replacement pack with each Titan purchase to get more vape users to upgrade their setup.
Ooze Duplex 2
The Ooze Duplex 2 is a must-have for your Black Friday promo. This innovative device is the first C-Core vaporizer to support both dabbing and 510 oil cartridge use, giving users three ways to enjoy: dabbing with the Onyx Atomizer, using the XL Nectar Tip as a nectar straw, or attaching a 510 cartridge. With four color options and flex temp settings, it's designed for a personalized vaping experience. Plus, you could promote a free atomizer replacement pack with each purchase to entice shoppers to take advantage of this offer during the holiday.
Ooze Ripley Dab Rig Hookah
The Ooze Ripley Dab Rig Hookah is the latest innovation in the collection, combining the power of C-Core ceramic technology with a sophisticated hookah experience, making it the first device of its kind. Users can load their concentrate into the king size Onyx Atomizer and enjoy smooth, luxurious sessions with the hookah hose attachment. This unique 2400 mAh vaporizer is designed to vaporize every last bit of extract while being 100% heavy metal free, providing a cleaner, tastier hit.
With its stunning tabletop design, digital screen for custom settings, and versatility, the Ripley is the perfect new gadget to display in your store for Black Friday and beyond!
Big Ticket Items: Creating a Premium Glassware Display
Black Friday is the perfect time to showcase your most impressive glass pieces. High-end bongs, dab rigs, and other premium glassware should be front and center in your store displays. Customers are often willing to splurge on premium items during Black Friday, especially when they’re getting a great deal. Curate a display of your most striking bongs and dab rigs to entice shoppers looking for something special. These eye-catching displays will help move more expensive inventory.
Black Friday Starter Packs: Mushrooms & Kratom
Black Friday is a great opportunity to introduce customers to new product categories, and starter packs make it easy for curious shoppers to try out popular trends like mushrooms and kratom.
Mushroom Gummies, Chocolates, and Lollipops
Functional mushrooms are having a major moment, and Black Friday is the perfect time to showcase these trending products. Stock up on mushroom gummies, chocolates, and lollipops to offer customers a range of fun, easy-to-try options. Consider creating mushroom starter packs that bundle a variety of products for a ready-made gift or personal sampler.
Kratom Powders, Capsules, and Extracts
Kratom is another rising star, with a wide range of product types that appeal to different preferences. Ensure you have plenty of kratom powders, capsules, and extracts available, from top brands like Ohmz. Create kratom starter packs with different strains or product types, making it easy for newcomers to find what works for them.
By preparing your inventory and marketing strategy ahead of time, you’ll be well-positioned to make the most of Black Friday 2024. Get ready for a successful holiday season by promoting exclusive deals and ensuring your store is stocked with the latest and greatest from Ooze from a wholesale distributor you can trust like Cannatron.