Replacement parts as a category have actually proven to be best sellers for smoke brands across the board. Bowls, bangers, dabbing tools and downstems are becoming reliable products to have available, as they’ll bring in repeat and new customers alike.
Why are having replacement parts in your store important?
The simple answer is that it provides customer retention. Offering replacement parts is an easy way to get first-time customers to keep coming back. Even if the piece they purchased originally is high quality and durable, life will happen to it. Especially if it’s being used all the time, some parts will get excessively dirty and tough to clean, broken, or just misplaced, never to be found again. Luckily for them, you have all the replacement parts for that bong, pipe or dab rig stocked at all times. Instead of having to buy a new piece altogether, they can quickly and affordably replace that part to keep it going.
How do I promote replacement parts in my store?
First of all, you need your customers all to be aware you have the replacement parts for their piece. When you sell a product to a customer that has multiple parts, make sure to let them know you have all the replacement parts for it. They’ll feel even more secure in their purchase knowing there’s an easy backup option if they ever encounter an issue.
Replacing a part is much cheaper than replacing the entire piece. It lets everyone walking in your store know you have their best interests in mind and organically creates customer loyalty. It’ll set you above and beyond your competitors if you understand your customers needs and aren’t just trying to sell them the most expensive product on the shelf.
From there, there are tons of effective ways to promote your replacement parts. Call a section of your store the “Repair Shop” with flower bowl slides, downstems, bangers, tools, and other replacements available to browse. You can also stock extra parts right beside their respective bong or dab rig. Try different ways of promoting the replacements and see what works best for your store!
The most important thing to remember when having replacement parts in your store is that customers need to be educated on all their options, especially when buying a brand new piece. You can have every material, shape and type of part available, but if your customer doesn’t know you have it, they might go elsewhere. It’s a small detail that goes a long way in building trust with your customers!