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Time to Buy for 710

Time to Buy for 710

Samantha Elizabeth Catrambone |

Now that summer is in full swing, it's time to start planning for the second largest cannabis holiday: 710 Day. July 10th, also known as National Dab Day, is a celebration completely dedicated to concentrates. Although not as widely-known as 4/20, 7/10 has become a big deal in the cannabis community thanks to the popularity of THC extract products. We don’t anticipate this momentum slowing down any time soon, so it’s time to get your store fully prepared for the influx.

710 falls on a Monday this year, so expect your biggest sales days to be throughout the week leading up to the 10th. It should be a super busy weekend as customers stock up on their favorite oil-related goodies! This is the perfect opportunity to put your selection of dab products and accessories on display. We have some tips for expanding your selection with innovative new products as well as recommendations on how to merchandise your store in an impactful way.

 

What is 710 Day? National Dab Day

For those of you who aren’t familiar with the holiday, think of 710 as 420’s cool little sister who enjoys dabbing and other forms of cannabis concentrates. The day 7/10 was chosen because the number "710" resembles the word "OIL" when turned upside down. It's a day to appreciate the innovations in cannabis extraction, a relatively new sector of the industry. Cannabis related-businesses typically celebrate by showcasing a variety of concentrates, hosting events, and offering promotions on dab-related products and accessories. Happy 710 Day!

 

How To Prepare Your Store For 7/10 Day

Showcase Dab Kits For Beginners

Happy Kit travel dab kits for beginners

 

Happy Kit is the perfect choice for beginners, especially those who have never celebrated 7/10 before. Their dab kits come with all the essentials: a portable nectar straw, dab tool, silicone container, mini torch, and carry case, everything a novice needs to get started. Their dab kits also offer excellent value, saving beginners the hassle of buying items separately. We highly recommend showcasing the dab kit display and mini dab kit display near checkout for any curious newbies looking to join in the festivities!

 

Put Your Best Extract Devices Front and Center

A graphic explaining that the Onyx Atomizer works with Ooze C-Core extract vaporizer devices

 

The Ooze C-Core Collection is the perfect choice for 7/10 because every C-Core device is powerful, easy to use, and more affordable than many competitors, while outperforming most of them, too. Since 7/10 is all about concentrates, we recommend displaying the Booster, the Beacon, and the Electro Barrel, and the Duplex 2.

 

Using a black Ooze Duplex 2 vaporizer as a dab straw

The Duplex 2 is the most versatile C-Core device, as it gives the user 3 unique ways to vape. Your customers can use it with a 510 oil cartridge, load a dab into the Onyx Atomizer, or use the C-Core XL Nectar Tip to turn their device into a nectar straw! We highly recommend stocking up on vapes like the Duplex 2 as customers look for the best extract devices for the 710 holiday season.

 

Glass Dab Rigs are Hot Sellers

A graphic explaining that mini rigs are great because Less Air = More Flavor

 

The most obvious pieces to put on full display this 7/10 day are your glass dab rigs. While you may think that bigger is better when it comes to rigs for dabs, the opposite is true among connoisseurs. Mini rigs have been a major trend because they offer more flavorful dab hits, so make sure your inventory is stocked with a variety of shapes and options.

Your customers will be looking for different features in their rig preference. Some are more concerned with the glass material. Quartz is our top choice for rigs because it heats up and cools down quickly. Others are more concerned with the shape of their piece. Minimal air inside the rig is desired to amplify flavors. Recycler mini rigs have a built-in handle with the recycler loop that makes using and holding the rig comfortable. Make sure you are asking customers what their preferences are before making your recommendation.

 

Cleaning Supplies Prevent Sticky Messes

One of the biggest complaints we hear about concentrate devices is how sticky they get and how hard they can be to clean. Since this holiday is all about having an enjoyable dabbing experience, make sure to stock up on the tools that make the process quick and easy!

Holding a 100ct box of alcohol-infused Ooze Resolution micro swabs next to a black and purple Ooze Booster vape

 

The Ooze Resolution Micro Swabs are a great option, and come in a 100 ct box of individually wrapped alcohol-soaked cotton swabs. They're super slim, so they're perfect for cleaning vaporizers and mini rigs. For customers looking to give their dab rig or piece a deep clean before the big day, we also recommend displaying Ooze Gel Glass Cleaner near your glass display.

 

Stock Up On Torches

If there's one thing you can count on, it's that any dab enthusiast will eventually need a torch. Offering a high-quality selection from top brands like Maven and Thicket is a great way to ensure your customers add one to their cart after purchasing a new nectar straw or dab rig. For traditional torch options, we recommend Maven, particularly their popular models: Alpha, Apex, Model K, Pro, Turbo, Viper, and Volt.

Holding a green Thicket Spaceout Ray Gun torch in front of a shelf of more torches

 

For customers looking for a unique butane torch, Thicket stands out with their Space Out Ray Gun Butane Torch, a guaranteed conversation starter at a 710 party. Some customers might even be looking for a small torch lighter for their dab straw, so a King Palm Sparkwheel Torch Display is another great choice. By stocking a variety of torch options, you can make it easy for all your customers to find something that matches their specific 7/10 vibe!

 

Experiment with Concentrate Accessories Bundles

Your shoppers are more likely to step up their dab set up right before the holiday so, keep this in mind when thinking about marketing your concentrate-related accessories. The Ooze Hot Knife is the perfect affordable way for customers to elevate the way they dab, instantly turning their 510 thread vape battery into a hot knife. We recommend bundling this unique dab attachment with Ooze 510 vape batteries this 7/10 to help your customers elevate their dabbing experience.

Concentrate accessories like bangers, storage containers, and dab tools, are also an essential part of the dab process. Make sure to include all these odds and ends in your 710 display section so customers can grab replacements. Also consider making dabbing starter packs by bundling accessories together for a discounted price. This sets beginners up for success while exposing them to new products they’ll want to replace or upgrade down the line.

Items like non-stick dab tools and containers are accessories every dabber needs and can always use a backup. Promoting that customers will receive a free dab tool or container with their purchase is a good way to increase order values. When a customer knows they’re getting something extra with their purchase, they may opt for a higher-priced item since they have more of their budget to spend.

 

Prepare Your Staff to Provide Instructions and Demos

Unlike 420 where you may just have to instruct someone on how to pack a bowl or how much water to put in their bong, the new users that come in for 710 may need a bit more instruction. Dabbing is a process that often requires a torch, which can be scary. Offer alternatives like the C-Core line, ConNectar or Ooze Pronto that make dabbing quick, accessible, and torch-free.

Create a comfortable environment by educating your employees on all new items that come in and making sure they are inquiring about specific customer needs. Make sure that the items you have out of the box on display are assembled so you can give a quick demo so customers leave feeling confident about using their new piece. Customers will return to a place that makes them feel welcome and not like they are stupid for asking a simple question!

 

While 710 may not be as prominent of a holiday as 420, you can still expect a crowd to roll through, especially throughout the week leading up to the big day! Now is the time to get your order in to make sure the most popular items are still in stock and can be delivered with plenty of time to get them on your shelves. Reach out to your sales rep for more specific recommendations for your business. Happy 710 day!

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