Top Brands of Rolling Paper: Wholesale Rolling Paper Guide

Rolling papers are a work of art. With tons of different designs, bold flavors, and unique materials, this category in the cannabis accessory industry is booming with innovation.  Since many popular brands and products exist in the space, becoming a rolling paper expert is a great way to make informed choices when selecting the perfect papers for your customers.


A close-up of a white woman's hand holding a pack of RAW, Blazy Susan, Elements, and OCB rolling papers fanned out.

Luckily, this handy rolling paper guide is here to answer your top questions about rolling papers. Plus, we will talk about the different types of papers based on material and sizes, popular rolling paper brands among consumers, and where to buy wholesale rolling papers so you can stock your store!


Types of Rolling Papers

Curating a well-rounded rolling paper selection for your store can be challenging. Let's cover the most common types of rolling paper sizes and materials available to make it easier.


Common Rolling Paper Materials

Hemp Rolling Papers

Hemp is an excellent material for rolling papers because it has a sweet and slightly musky flavor that won't disrupt the natural cannabis taste. Plus, hemp rolling papers are sustainable and the most eco-friendly choice. As a result, this has become one of the most popular rolling paper materials in the cannabis community.


Rice Rolling Papers

Rice is one of the most common materials to use after top rolling paper manufacturers switched from wood pulp to rice fiber. Rice rolling papers are a great option because rice is slow-burning and essentially tasteless. However, rice papers can be thin and hard to roll, so we don't recommend them for beginners.


Unbleached Rolling Papers

Bleached rolling papers contain a chlorine-based agent that whitens the material to make the papers more white. Unbleached rolling papers do not contain this treatment which is why they are usually a darker shade like tan or brown. They are a better option for those who tend to panic when things are not organic.


Wood Pulp Papers

Wood pulp was one of the first materials used to make rolling papers because it's strong and sturdy. However, wood pulp rolling papers burn quickly and have a strong, slightly unpleasant taste. Many top brands have strayed away from wood pulp for these reasons.


Colored Rolling Papers

Colored rolling papers have gained popularity with the rise of social media as consumers look for ways to elevate the aesthetic of their smoking ritual. Pink rolling papers and printed rolling papers have become fairly popular among consumers, adding a pop of color to their routine.


Flavored Rolling Papers

Another common material in rolling papers is the addition of terpene-infused flavors to compliment your customer's strain. Many popular brands sell flavored and unflavored rolling papers to offer something unique to their customers. Popular flavors include citrus and mint, which are very complimentary to the organic taste of cannabis.


Common Rolling Paper Sizes

A close-up of RAW rolling papers in every size fanned out in a hand that is in front of a whole wall full of RAW products.

There are five main sizes that rolling papers come in. Each one has a unique benefit that you can mention to your customers!


Single Wide Rolling Papers

Single wide is the standard size for rolling papers. Single Wide Rolling Papers are around 2.75 x 1.4 inches, the smallest size that rolling papers come in. These are good to offer customers that like to smoke alone because they aren't big enough for a group. 


1 ¼ Rolling Papers

Invented in Spain, 1 1/4 rolling papers dominated the early European rolling paper market. In addition, 1 ¼ Rolling Papers hold approximately 25% more bud than Single Wides, making them an excellent option for a smoke session with a group of two. They are arguably the most popular among the stoner community.


1 ½ Rolling Papers

As the name suggests, the 1 1/2 Rolling Paper is a bit bigger than the 1 ¼ Rolling Paper. They hold around 50% more flower than Single Wides but tend to be less popular than the two previously discussed sizes. However, they are a fabulous option for customers that want to roll a joint that will last.


Double Wide Rolling Papers

The Double Wide Rolling Paper is double the width of the single wide. It's not as popular because it takes more skill to roll. However, it can hold double the amount of the weed as a single wide, making it an excellent option for anyone who wants to roll up a fatty.


King Size Rolling Papers

King Size Rolling Papers are a fan favorite. Just like the candy bar and the bed, King Size Rolling papers are fit for a King. They are long in length and width, making them the perfect size to bring to a celebration or a 420 party.


Popular Rolling Papers

Futurola x Tyson Ranch

A girl is holding a single pack of three types of Tyson Ranch x Futurola rolling papers above the displays for each pack.

Futurola x Tyson Ranch Rolling Papers are some of the best-selling rolling papers on the market. This exclusive collection is Futurola's collaboration with the legendary Mike Tyson, one of the greatest heavyweight boxers of all time. These papers are designed to elevate your customers' smoking rituals with unparalleled quality and style. We recommend carrying the whole Futurola x Tyson Ranch collection so your customers can start rolling up like the legend himself.



A group of Rozy pink rolling papers and cones are grouped together on a shelf in the Cannatron wholesale showroom

Colored rolling papers are an outstanding category to invest in as customers look for aesthetically pleasing ways to roll up. Rozy's bright pink packaging stands out on the shelves in a sea of tan and orange, giving stoners a luxurious smoking experience. Rozy Papers also offers the best margins on any colored paper, so you maximize your profits. A little birdie told us they were releasing new colors your customers will love very soon!



A bulk box of 1,000 RAW cones is held in front of the RAW display wall in the Cannatron wholesale showroom.

RAW is one of the world's most popular rolling paper brands, so it is essential to have these in stock at your store. They create rolling papers and cones without GMOs, bleach, burning additives, chalks, or dyes. RAW rolling papers are made with organic Acacia gum, a sustainably harvested tree resin. Plus, RAW papers come in many different sizes and materials with vivid display options your customers will love.


King Palm

King Palm hemp rolling papers are held up above their displays in the Cannatron wholesale showroom.

Although King Palm is known for their slow-burning palm leaf wraps, the company also just created hemp rolling papers that your customers will be dying to try. King Palm's 100% hemp rolling papers are infused with natural terpenes to enhance the flavor of every smoke session. 



An orignal orange leaves pack of Zig Zag rolling papers is held in front of other Zig Zag paper displays.

Zig-Zag is the most iconic rolling paper brand with Captain Jack or the Zig-Zag man being recognized by stoners worldwide. For over 140 years, Zig-Zag has created innovative rolling products that have evolved with the times. They offer a wide selection of products like premium organic rolling papers, Zig Zag cones, and hemp wraps. 



Juicy Jay's

4 shelves are packed with all the different flavors of Juicy Jays rolling papers in the Canatron wholesale showroom.

For your customers that enjoy flavored rolling papers, Juicy Jay's are a great option to offer them. Other rolling papers are flavored just at the gum strip, but Juicy Jay creates fully flavored rolling papers that bring out marijuana's natural terpenes. Juicy Jay flavors are crafted using a triple-dipped flavoring system to spark and satisfy every taste bud.



Two packs of Elements rolling papers are held up, one of the packs is open to show the paper inside.

Element Rolling Papers are unique because they are made with pure rice paper. They don't use chlorine or any other harmful chemicals and with an ultra-thin shape that customers love. 



A black booklet of Vibes rolling papers and tips is opened in front of a shelf full of other Vibes rolling papers products in the Cannatron wholesale showroom.

Established by rapper and serial entrepreneur Berner, Vibes strives to create the best smoking experience possible. They make tons of high-quality rolling products your customers will want to see on your shelves. 


Frequently Asked Questions about Rolling Papers

Your first-time rolling customers will likely come into your smoke shop with many questions. Luckily, they will ask the same questions, making it easy to prepare. So, below, we will give you the perfect answer so they can walk out of your store with the best rolling papers for their personal preferences!


How to Roll a Joint

Like any new skill, learning how to roll a joint takes patience and practice. Struggling customers might ask you or your staff for a quick tutorial or rolling tips. YouTube has many great videos for visual learners if you don’t have the time to give them detailed instructions. Before rolling up, they will need a pack of standard papers, a grinder, weed, a rolling tray, and a joint filter.

  1. Start the rolling process by gathering materials and a flat surface or rolling tray to work on.
  2. Next, grind up about 1/3 gram of weed by hand or using a grinder.
  3. Then, take a piece of rolling paper out of the pack, fold it in half (this is called a boat), and locate the side with the glue strip.
  4. Next, grab the front of the boat and start twisting it to form a canoe-shaped area to add in your weed.
  5. Now that the paper is ready add weed until it is almost full.
  6. Next, pack it down by taking your thumbs and index fingers together. Slowly roll up your thumbs while pushing your index fingers down. This will start to roll the weed into a cylindrical shape.
  7. Now, tuck the bottom paper (the side without the glue strip) in by pressing your thumbs while slowly flipping the top of the paper.
  8. To fasten the joint, lick the glue strip and press it into the other side of the paper until the joint is almost completely rolled up.
  9. Then, push a joint filter into the side across from the twist and fasten the end of the joint with the glue.
  10. Now, all left to do is give the joint's tip a final twist and spark up!


How Long Are Rolling Papers Good For?

Rolling papers don't expire and will last years if stored properly. Although rolling papers don't have an expiration date, they can become damaged if stored incorrectly. We recommend keeping inventory out of direct sunlight and extremely dry or humid environments. Even so, after a few years, rolling papers can dry out, become brittle, and the glue will degrade. This can make them difficult to roll with and smoke, so sending your customers home with a new pack of papers is always a good idea if they need clarification on the ones they've been keeping at home.


What Should I Look for in Rolling Papers?

When looking for rolling papers to stock in your store, there are many things to look for since customers will have opposite preferences. For example, customers seeking a slow-burn smoking experience should opt for thin rice rolling papers because they take the longest to burn.

Customers looking for papers that can fit the most weed should purchase king-size papers because they can pack them full of flower with no problem. That is why we recommend getting a variety so customers can choose their desired smoking experience.


Are RAW Papers Healthier To Smoke?

Nowadays, many customers are concerned about their health and looking to find healthier alternatives to add to their daily routine. The same goes for their weed. For health-conscious customers, RAW or any rolling paper made without bleach and harmful additives is their best bet. Smoking natural papers with simple ingredients like plant fibers and organic hemp is best.


Is It Safe To Smoke Rolling Papers?

It's safe to say that inhaling isn’t exactly the healthiest activity; however, natural rolling papers made without bleach, chlorine, or other harmful chemicals are among the safest ways to consume cannabis. If customers are worried about their safety, we recommend showing them natural papers made with minimal ingredients.


Which Papers Are Healthiest?

Smoking natural and unbleached papers is the healthiest when it comes to rolling papers. Anything organic is also better because pesticides can be dangerous if they get into your lungs. Organic hemp rolling papers are a great option because they won't add anything foreign to the smoking experience. We also recommend ultra-thin rolling papers because they will add the least amount of extra materials to the sesh.


What is the Best-Tasting Rolling Paper?

When it comes to taste, every smoker has a different preference. Some enjoy hemp's mild, musky flavor, and some enjoy terpene-infused flavors to complement their strain. For customers who enjoy flavored rolling papers, we recommend brands specializing in flavored products like King Palm, Juicy Jays, and Pop Cones.


What Rolling Papers are Easiest to Roll?

Beginners might come into your store asking what rolling papers are easiest. Any paper can be easy to roll with the right tools and practice. However, the easiest to roll with is hemp, which makes sense, considering it's practically just putting a layer of weed on the outside of more weed.

If customers have never rolled and are not dying to learn, we recommend suggesting pre-rolled cones instead. They are easy to pack, burn slowly, and come in many sizes, flavors, or materials.


What to Look for in Rolling Papers?

If a customer doesn't know what to look for in rolling papers, you can ask some specific things:

  1. Determine their size preference. We recommend offering a 1 1/4 rolling paper if they have never rolled before because they are among the easiest papers to roll up.
  2. Explaining the pros and cons of each material can be a great way to figure out what sounds the best for their specific preferences.
  3. If all else fails, have them pick a variety to figure out their favorite at home.


Who invented Rolling Papers?

This is for your customers who were already stoned when they entered your store and have started asking tough questions. Here is the answer: In the 1500s, poor European workers and merchants had the brilliant idea to roll up discarded tobacco in old newspapers.

However, this paper contained harsh chemicals that shouldn't be inhaled, so papermakers created paper specifically made to smoke. After years of diligent and thoughtful experimentation, Pierre Lacroix created the first rolling paper available for purchase.


Where to Buy Wholesale Rolling Papers

A wide angle shot of the rolling paper and King Palm section in the Cannatron wholesale showroom.

Before buying wholesale rolling papers from any online wholesale smoke shop distributor, we recommend comparing prices from different wholesalers so you can get the best water pipes while maximizing your profit margin. Shopping around will help you identify which online wholesalers have the best pricing on popular rolling paper brands.

We recommend finding a wholesale smoking accessories distributor like Cannatron with exclusive pricing on popular brands like King Palm, Rozy, Pop Cones, and more. Cannatron even has different pricing tiers, so you can maximize your profits while giving your customers the best rolling paper selection available!


Shop Rolling Papers & Cones