With the holiday season rapidly approaching, it's time to prepare your smoke shop window displays to grab the attention of passing-by shoppers looking for the perfect gift. The first step to gaining new customers is increasing foot traffic within your store. To do so, you will need impressive window displays with popular products to pique their interest.
Choosing the right products for your window or doorway display can be daunting, as it can make or break whether a potential customer stops in your store or keeps on walking. Luckily, there are a few ways to keep foot traffic at an all-time high, ensuring a lucrative holiday season for your business.
This article will dive into some strategic window advertising ideas and the best smoke shop products to showcase in your window displays. This way, you can maximize Q4 profits during peak gift-giving season and learn how to increase foot traffic well into the new year!
Store Window Advertising Ideas for Your Vape Shop
Add Eye-catching Glass Pieces in Your Smoke Shop Window Displays
When choosing how to design main window displays for your smoke shop, there are a couple of key variables to consider. First, you will want your biggest and most extravagant glassware front and center. Paired with ample lighting (bonus points for a holiday theme), a dazzling display with impressive glassware is certain to catch the eyes of passersby. Even if they aren't in the market for any big-ticket products, they will be instantly curious about what other unique products await them inside.
Advertise Popular Brands with Smoke Shop Window Signs, Vinyls, & Decals
Strategically putting up advertisements for best-selling brands and products with window signage is a great way to show off your impressive selection to potential shoppers. To get extras for your store, just contact vendors for the brands you want to highlight and they will send you additional window clings. Just make sure to send your requests as soon as possible so you have ample time to showcase them this holiday season.
*Reach out to your Cannatron sales rep to see what additional signage you can add to your next order!
Grab the Perfect Product Displays for Small Gifts and Stocking Stuffers
When deciding which product displays to choose this holiday, we recommend considering small accessories that can be used as stocking stuffers or last-minute gifts. Items like rolling papers, kits, vape pens, and novelty items are perfect for the holidays as people look for thoughtful yet affordable options for friends and family.
Another foolproof choice is grabbing best-selling products from popular brands like Ooze. You can choose to make a custom display with the new Ooze C-Core Collection or grab the best-selling Ooze Slim Twist 2.0 48ct Display. This display’s vibrant, eye-catching, and stackable design makes this a great option to include in your store. Plus, it comes with six of the most popular colors so, these batteries will fly off the shelves this holiday season as shoppers pick out a new vape for everyone on their list.
Another excellent brand to dedicate a display within your store to King Palm. They have a ton of popular products that make great stocking stuffers like their signature terpene-infused palm leaf wraps. With a delicious range of flavors to choose from like celebrity collaborations with Sean O'Malley and The Game, King Palm products should be showcased in your store this holiday season and all-year round.
Prepping Your Store for the Holidays
Preparation is critical to a profitable holiday season for your business. There is no time to hesitate when laying out a game plan to get those potential customers in the door. Your main objective is to convert holiday window shoppers into longtime customers who will continue returning well after the holidays.
First, grab their attention with stunning window displays showing off show-stopping glass, top-selling products, and must-have accessories. Then, make sure to strategically place fun window signage from your favorite vendor to show off your impressive collection and watch your sales pile up!
Along with ample prep and a briefing to your employees on the newest products and top-selling items, you are in for a successful holiday season.
Need to beef up your inventory to stay stocked all holiday season? Check out our new arrivals for the latest product drops, and our Warehouse Deals for exclusive discounts!